Pitney Bowes

Pitney Bowes Canada Blog

No More No Shows: How Direct Mail Supports Health Care Appointment Reminders

by Allison Cutler | May 23, 2014 | No Comments

Direct Mail Health Care

Sometime in the last few months, you’ve probably walked out to your mailbox and found a postcard from one health care provider, reminding you of an upcoming annual or semiannual appointment. Or perhaps you don’t receive them at all anymore, in lieu of an automated phone call reminder. These reminders are intended to reduce “no […]

Read More...

Smart ways to lower your shipping costs

by Allison Cutler | May 1, 2014 | No Comments

BusinessOwnerShipping

Businesses all across Canada continue to digest the impact of the latest rate change from Canada Post. Canada Post introduced the new tiered-pricing structure for Lettermail to provide savings opportunities for those who mail the most. But as the volume of shipping continues to grow, it pays to look at how you handle parcels and […]

Read More...

New email restrictions take effect July 1, 2014

by Allison Cutler | April 17, 2014 | No Comments

EmailMarketing

Small businesses look for smart options The new Canadian Anti-Spam Law (CASL), scheduled to go into effect on July 1, 2014, will impact businesses all across Canada. The law prohibits businesses from sending promotional electronic messages without prior consent from the recipient—that includes email, text messages and messages sent to social networking accounts. Every promotional […]

Read More...

New postal rates are now in effect

by Allison Cutler | March 31, 2014 | No Comments

MeterRateChangeBlog

Save up to 25% with your Pitney Bowes postage meter. New Canada Post Lettermail rates take effect March 31, 2014. With the new tiered-pricing structure, a single postage stamp purchased at a Canada Post Office or Canada Post Retail counter now costs $1.00. Stamps purchased in booklets or coils are priced at $0.85 per stamp. […]

Read More...

Make your mail work smarter

by Allison Cutler | March 24, 2014 | No Comments

MailOpenBlog

Tips to enhance openability Despite rumours to the contrary, direct mail remains one of the most cost-effective ways to actually engage customers. Consumers trust mail, especially for highly confidential or sensitive material. According to a Canada Post study, 94% of Canadians will open mail from a company they know. Given those facts, your customer’s mailbox […]

Read More...