Sharon Lynch

Product Specialist, Carrier Software

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Articles by Sharon Lynch

In the Age of CASL, Integrated Marketing Will be King

by Sharon Lynch | August 28, 2014 | No Comments

CASL Marketing

As marketers know by now, the Canadian Anti-Spam Law (CASL) took effect July 1, 2014, putting all commercial electronic messages under a microscope. To achieve CASL compliance, marketers have adjusted their electronic messages, including emails and instant messages, to meet new consent, sender identification and unsubscribe requirements. The CASL law has been a wake-up call […]